BUSINESS NEWS

Simplify ASC Acquires PhyBus Revenue Services

JANUARY 2021

Simplify ASC of Brentwood, Tennessee, completed its acquisition of PhyBus RCM, combining the latter's revenue cycle management (RCM) services with its proprietary electronic health record (EHR) and practice management platform to create an operationally-focused solution for ASCs, according to a release. Financial details of the transaction were not disclosed.

"We are incredibly excited about the wealth of ASC experience and RCM knowledge that the PhyBus RCM team adds to our company,” said David Howerton, chief executive officer of Simplify ASC, in the release. “This acquisition immediately enhances our ability to work with customers on an array of problems that impact their bottom line every month, like cash flow, staffing and process improvements. We have designed this new solution to generate predictable cash flow and give our customers valuable time back in their day.”

It is getting harder to run surgery centers because ASCs continue to grow in both popularity and complexity as the site of choice for elective surgery, said Rodney Lunn, executive chairman, PhyBus founder and former Amsurg co-founder, in the release. "Software alone won’t cut it anymore. It takes expertise and systems working together to solve the deeper, more complicated problems facing the industry today." Surgery center teams don’t always have the time or resources to take all the necessary actions to succeed. ASCs that need to improve their cash flow and are cost-conscious will be the customers Simplify ASC impacts the most. "Through our combined efforts, we will give back valuable time and provide maximum cash flow so administrators and their teams can focus on what they do best - providing exceptional patient care,” he said.

For a limited time, ASCs looking to take advantage of Simplify’s new bundled offering will receive up to 40 oercent off their first year of service, according to the release.