The world of patient communication as we knew it two years ago, a year ago or even a month ago is probably gone forever. The realities of the COVID-19 pandemic juxtaposed against changing patient needs and preferences have required all of us to reimagine patient communication. Patients are making different demands of providers. Providers must now deliver personalized patient communication in a manner that allows patients to feel and believe that the information is being provided specifically for them as an individual.