COVER: Marketing Your ASC in the COVID-19 Era

COVER STORY


Marketing Your ASC in the COVID-19 Era

Play up your strengths, share your new safety precautions with patients

BY ROBERT KURTZ | NOVEMBER-DECEMBER 2020

For an ASC to be successful, its marketing must be successful, says Melissa Hermanson, RN, CASC, administrator of Ambulatory Care Center in Vineland, New Jersey. Independent and physician owned, the ASC competes with facilities that have the support of a hospital system or management company.

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